Coach Brandon Jenkins writes about human connection. He is pictured with his wife, Julie, outside at sunset.

I’ve been thinking about something after a
conversation with my coach this week.

We talked about AI, content, and efficiency.

And then we talked about what actually
creates connection.

AI can create the image of a fire.

It just can’t warm the room.

That comes from something else.
Passion. Meaning. Presence.

It reminded me that people aren’t craving
better processes.

They’re craving real human connection.

That’s resonating with me.

What about you?

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