At some point, you’ll feel it: The desire to escape the golden path fallacy. The path that’s calling you isn’t the one everyone else is taking. And it takes courage to listen to that calling. Not to impress. Not to conform. But to follow the work you’re meant to do. The life you’re meant to…

Even the best processes have limits. Because what works most days might not work today. • The same client • The same process • The same teammate But something’s different. And if you’re not paying attention, sticking to the script can do more harm than good. For some leaders, breaking from the script isn’t natural….

You can follow the golden path. Earn the title. Hit the milestones. Check every box. But if you never stop to examine it if you never ask why you’re still on it you risk following a path that was never really yours. That’s the Golden Path Fallacy. The fallacy isn’t in the path itself. It’s…

Most roadblocks aren’t external. They’re assumptions. You assume: • You’re not ready. • You have to do it alone. • This is the only way forward. • They already know what you meant. But what if that assumption isn’t true? 𝗧𝗵𝗲 𝗸𝗲𝘆 𝘁𝗼 𝗿𝗲𝗮𝗹 𝗴𝗿𝗼𝘄𝘁𝗵 𝗶𝘀 𝘁𝗵𝗶𝘀: 𝗡𝗼𝘁𝗶𝗰𝗲 𝘁𝗵𝗲 𝗮𝘀𝘀𝘂𝗺𝗽𝘁𝗶𝗼𝗻, 𝘁𝗵𝗲𝗻 𝘁𝗲𝘀𝘁 𝗶𝘁. That’s where…

Uncertainty reveals you. Not the version of you that shows up when the path is clear, but the version that steps forward when nothing is certain. That’s where self-awareness matters most. • What internal strengths can you lean on? • What are your values in this moment? • Where might you need help? • What’s…

You can’t delegate this. Culture doesn’t change because of a poster on the wall. It begins to change through how you show up every day. • The moment you respond to bad news… • The way you handle tension during a tough meeting… • The consistency you show when no one’s watching… That’s what shapes…

What does it really mean to invest in your people? For me, it’s not about expecting a clear, measurable ROI. It’s about being willing to give something of mine… • My time • My attention • My influence • My resources Or something from the organization I serve… • Access to tools or coaching •…

What’s ‘growth mindset’ mean to you? For me, it starts with belief: Do you believe you can continue to learn, grow, and develop as a person and a leader? But it can’t stop there. If you believe it, but never leave your comfort zone… If you only do what you’re already good at… Is that…

“𝗜 𝗱𝗼𝗻’𝘁 𝗵𝗮𝘃𝗲 𝘁𝗶𝗺𝗲” = “𝗜𝘁’𝘀 𝗻𝗼𝘁 𝗮 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝘆.” That’s what I hear when leaders say it. Because when something is a priority, you make time. If you’re saying “I don’t have time” to the work of clarifying your purpose… And about revealing what truly matters to you… • values • passions • strengths •…

Margalo Eden

     “Brandon (Jenkins) is awesome! His knowledge is thorough, he patiently explained the detailed workings of the product we were interested in buying, and he's shown himself to be trustworthy and attentive, with excellent follow-through and follow-up. I've already recommended him to several friends, and will continue to do so. ”

Amy Biddle

“Brandon Jenkins is a fantastic guy to have on our team! I always have 800 questions every time I talk with him, but he patiently answers. We've worked with Brandon on a couple of different policies. He's not only knowledgable, sets us up with exactly what we need, but he's also a great resource... he's shared his network and other related knowledge. Our lives are definitely better for knowing and working with Brandon.”

Andy Stansfield

“I'm a life insurance agent myself and have been for several years, but when it comes to working with the specialized policies and the Infinite Banking Concept I couldn't have found a more knowledgeable, helpful, and friendly advisor than Brandon at Tier One. Not only that but he is also extremely organized and on the ball. He gets back to you with well crafted and thoughtful answers to all questions and concerns. Truly a top notch professional in this industry. I look forward to working with him for years to come.”

Marc Wheeler

“Brandon Jenkins is exactly the kind of person you'd want to help you with important life decisions. Brandon listened to my goals, and over the course of several in-depth conversations, helped me determine the best solution to help me achieve those goals. He didn't try to sell me or convince me of anything; Brandon operated solely based on my equities, and then guided me toward a range of solutions. I made my choices based on Brandon's informed and expert guidance, and couldn't be more satisfied. Bandon was the guy who enabled me to achieve peace of mind concerning how my family would be taken care of. ”

Pubbens Clermont

“My overall experience with Brandon Jenkins has been nothing short of amazing. Brandon has been consistently pleasant to interact with and extremely knowledgeable. Anytime I've ever asked him a question, he quickly gets back to me with a response. He also takes his time to respond to all my questions and is extremely detailed. The best decision that me and my wife made was to select Brandon as our advisor. Through our interactions with his services, we feel so much more secure financially. Really happy to have you on our team Brandon, we really appreciate it!”