Most people think the transition starts with a job search. I don’t think that’s the hardest part. The harder part is figuring out what matters to you before life starts feeling urgent. Because once it does, reflection gets crowded out fast. You start doing. Sending resumes. Chasing interviews. Taking calls. Trying to create momentum. And…

I realized something in a coaching session a while back. Not one I was running. One I was in. The realization was this. Earning income and expressing purpose are two separate things. I’d been treating them like the same thing. When you build a business around what you believe your purpose is, it’s easy to…

Two roles on the table. One pays $125K. Big title. Big responsibility. The other pays $75K. Smaller on paper. I asked him which one he’d take if both came through. No hesitation. The $75K. In a heartbeat. Not because he doesn’t want more money. Because the mission of that organization lines up with his purpose….

“𝗧𝗵𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝗺𝗮𝘁𝘁𝗲𝗿 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝘁𝗵𝗲 𝗽𝗹𝗮𝗻.” That line from Tom in this LRR Chat really stuck with me. When leaders start operating at a new level (e.g. a new role, a new organization, or a completely new arena), the instinct is to build the perfect plan. But over time many of us realize something…

I looked up one day and realized I should have more clarity than this. Four years at the Academy. 22 years active duty. Commanded a squadron. By any measure, a successful career. And yet I woke up in this new chapter asking myself, Why don’t I know exactly what to do every day? That’s what…

One of the first realizations when you step into a new role or a new organization: What worked before isn’t going to be enough here. That’s uncomfortable. Because the habits, instincts, and expertise that got you here are still part of you. But the environment is different now. The context is different. The expectations are…

One phrase that stopped resonating with me over time: Work–life balance. I understand what people mean by it. But it assumes work and life are separate things. They’re not. It’s all life. If you’re working, that’s your life. If you’re with your family, that’s your life. If you’re leading a team or making decisions that…

One shift many leaders notice as responsibility grows is how quickly their calendar fills. What’s less obvious is how easy it becomes to stop questioning it. Here’s a simple exercise I’ve used with leaders navigating that transition. Look at your calendar for the next two weeks. Don’t change anything. Just notice how each commitment makes…

There was a calm that surprised me last weekend. I spent a couple hours shoveling snow. Cold air. Heavy shovel. No headphones. No agenda. Just the same motion, over and over. Scoop. Toss. Step forward. Repeat. Physically demanding. Mentally quiet. There was something grounding about watching the path slowly clear in front of me. One…

Margalo Eden

     “Brandon (Jenkins) is awesome! His knowledge is thorough, he patiently explained the detailed workings of the product we were interested in buying, and he's shown himself to be trustworthy and attentive, with excellent follow-through and follow-up. I've already recommended him to several friends, and will continue to do so. ”

Amy Biddle

“Brandon Jenkins is a fantastic guy to have on our team! I always have 800 questions every time I talk with him, but he patiently answers. We've worked with Brandon on a couple of different policies. He's not only knowledgable, sets us up with exactly what we need, but he's also a great resource... he's shared his network and other related knowledge. Our lives are definitely better for knowing and working with Brandon.”

Andy Stansfield

“I'm a life insurance agent myself and have been for several years, but when it comes to working with the specialized policies and the Infinite Banking Concept I couldn't have found a more knowledgeable, helpful, and friendly advisor than Brandon at Tier One. Not only that but he is also extremely organized and on the ball. He gets back to you with well crafted and thoughtful answers to all questions and concerns. Truly a top notch professional in this industry. I look forward to working with him for years to come.”

Marc Wheeler

“Brandon Jenkins is exactly the kind of person you'd want to help you with important life decisions. Brandon listened to my goals, and over the course of several in-depth conversations, helped me determine the best solution to help me achieve those goals. He didn't try to sell me or convince me of anything; Brandon operated solely based on my equities, and then guided me toward a range of solutions. I made my choices based on Brandon's informed and expert guidance, and couldn't be more satisfied. Bandon was the guy who enabled me to achieve peace of mind concerning how my family would be taken care of. ”

Pubbens Clermont

“My overall experience with Brandon Jenkins has been nothing short of amazing. Brandon has been consistently pleasant to interact with and extremely knowledgeable. Anytime I've ever asked him a question, he quickly gets back to me with a response. He also takes his time to respond to all my questions and is extremely detailed. The best decision that me and my wife made was to select Brandon as our advisor. Through our interactions with his services, we feel so much more secure financially. Really happy to have you on our team Brandon, we really appreciate it!”